IMDb TV Is Getting Rebranded As Freevee

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IMDb TV is getting its second makeover with Amazon Studios doing a total overhaul with the branding and renaming it “Freevee.” The app will continue to stream free-to-watch content with ad support. They will host reruns, movies of the week, and original series with some being spin-offs of Prime Video films and television shows. Freevee will stream in North America, the United Kingdom, and Germany.

“Amazon’s free streaming service announced a rebrand to Amazon Freevee, the new name for IMDb TV, beginning April 27. Over the last two years, the ad-supported video on demand (AVOD) service experienced rapid growth—tripling monthly active users—driven by rapid distribution across living room devices and mobile, an increasing slate of Originals, an always updating library of highly sought movies and TV shows, and over 60 FAST channels,” Amazon Studios said in a press release.

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Freevee promises to up its original content by 70% with shows such as ‘Justice Judy,’ ‘Bosch: Legacy,’ ‘Hollywood Houselift with Jeff Lewis,’ ‘Sprung,’ ‘Troppo,’ ‘High School,’ as well as original films like ‘Love Accidentally.’

Director of Freevee Ashraf Alkarmi said, “Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV.”

“Our new name clearly communicates who we are: An easy-to-navigate streaming service, available to users for free, whenever and wherever they choose to watch some of the greatest Original and licensed content available,” he continued.

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“Additionally, the service announced an AVOD first by licensing a deal with NBCU securing an exclusive network-window for films from Universal Filmed Entertainment Group’s 2020-21 theatrical slate, including titles such as Dolittle, The Invisible Man, Promising Young Woman, F9 (Fast & Furious 9), as well as rights to a package of animated movies, including Sing 2,” Amazon noted.

This is the third rebranding for this streaming service. It was originally launched as IMDb Freedive in January 2019 before being changed into IMDb TV in June 2019.


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