If you were a child of the nineties, eighties, seventies, or even the sixties, chances are you played with or knew someone who played with Mattel’s Matchbox Cars. The brand of tiny vehicles has been in department and toy stores since 1953, with models based on all kinds of popular cars. After appearing in several video games, the Matchbox brand is making its way to the big screen with a live-action film from Skydance Media.
Executive Producer of Mattel Films Robbie Brenner expressed his enthusiasm for the project.
“For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” he said in a statement. “We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”
Feature Films of Skydance President Don Granger echoed those sentiments saying, “We are thrilled to be working with Robbie Brenner and her amazing creative team at Mattel.”
“Pairing Skydance’s unique brand of premium, elevated action-adventure entertainment with the incredible legacy of the Matchbox brand is a fantastic opportunity. There is a shared experience for everyone who has played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to craft a worldwide adventure film worthy of such imagination,” he added.
‘Orphan: First Kill’ writer David Coggeshall is handling the screenplay. Mattel Films execs VP Elizabeth Bassin and Creative Executive Andrew Scannell will lead the project. Skydance Media staffers Granger, David Ellison, Dana Goldberg, and Aimee Rivera will oversee the film development.
No director has been named as of the writing of this article.
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