Hasbro announces Transformers x Jem Autobot Blaster set for SDCC 2026
Hasbro just dropped the perfect 80s collector’s catnip. The Transformers Jem and the Holograms Autobot Blaster set is a SDCC 2026 exclusive at $59.99 featuring a transforming Blaster in Jem colors.
Two days ago Amazon announced a Jem and the Holograms live-action series. Today Hasbro announced a Jem and the Holograms Transformers crossover toy.
Hasbro revealed the Transformers Jem and the Holograms Autobot Blaster & KP Glit, KP Sundor, and KP Rosanna set on June 9, 2026 during its Transformers brand stream, alongside a slate of San Diego Comic-Con 2026 exclusives. The 4-figure set will retail for $59.99 at the Hasbro booth at SDCC, with limited quantities available on HasbroPulse.com after the convention.
What’s in the set
The centerpiece is a 7-inch Autobot Blaster figure decorated in Jem-inspired pink, purple, and white deco. Blaster converts from robot mode to a classic 1980s boom box in 20 transformation steps.
The set includes three mini-cassette figures with the “KP” prefix Hasbro is using for the Jem-themed line:
KP Glit, who converts from robo-jaguar mode to cassette mode in 10 steps
KP Sundor, who converts from robo-condor to cassette mode in 5 steps
KP Rosanna, who converts from a mini-bot to cassette mode in 9 steps
The set ships with 8 accessory pieces including a keytar and a microphone, plus retro tech spec cards in the classic Hasbro 1980s package style. The whole thing is a structural callback to Soundwave‘s classic cassette deployer lineup, but with Blaster as the Autobot equivalent and a Jem-flavored cassette ensemble.
The 40th anniversary tie-in
The toy drop is part of Hasbro’s broader celebration of the 40th anniversary of Transformers: The Movie, the 1986 animated film that killed Optimus Prime and traumatized a generation of Gen X kids in theaters.
Hasbro announced at the same stream that it will host a “Celebration of Life” / “TFTM Reformatted” concert at SDCC 2026 celebrating the animated film. The concert lineup includes Cold Slither (the cartoon-fictional rock band from the G.I. Joe animated series) and JEM. The Holograms making an appearance in 2026 has been a fan request since the cartoon ended in 1988.
The concert announcement reframes the Autobot Blaster crossover as the merchandise arm of a larger anniversary play. Hasbro is monetizing 1986 across three vectors at the same convention: a concert, a flagship toy, and a continued Energon Universe comics rollout from Skybound.
The “Aging Up” strategy in action
The Autobot Blaster set is exactly the kind of product Hasbro has been openly building its corporate strategy around.
Hasbro’s 2025 SEC proxy filing (DEF 14A) explicitly named one of its five strategic priorities “Aging Up”, with the language: “Expand our consumer base and drive play and collectible experiences for fans of all ages, recognizing that consumers aged 13 and above are gaining purchase share.“
The $59.99 Transformers x Jem mashup is not for kids. The target buyer is a 45-year-old who grew up with both shows, has disposable income, and remembers when Blaster’s cassettes first deployed against Soundwave’s lineup in 1985.
That target buyer is the demographic that just spent $200 million in a single day on the Magic: The Gathering Final Fantasy set per Hasbro CEO Chris Cocks on the Q2 2025 earnings call. The MTG buyers are the same buyers who hit the Hasbro Retro Collection at 90 percent retail sell-through rates. They are the same buyers Amazon is targeting with the Jem live-action series. Hasbro is running the playbook across every IP it owns.
What to watch for at SDCC
The Hasbro booth at SDCC opens July 23, 2026. The Autobot Blaster set will be available in limited quantities at the booth on a while-supplies-last basis. Following the convention, the remaining stock will hit HasbroPulse.com at a date Hasbro has not yet announced.
If past Hasbro Pulse exclusive drops are any indication, the post-convention online release will sell out within minutes. Set a calendar reminder. Or accept that this one is going on eBay at $200-plus by Labor Day.
The Holograms are back. So is Blaster. So is Hasbro’s entire 1986 catalog. The toy box is finally paying off after 40 years.
Article compiled and edited by Derek Gibbs (entertainment editor) and the Clownfish TV newsroom.
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Hat Tips:
Gizmodo / Germain Lussier (June 9, 2026, 3:00 pm ET), primary source for the Hasbro Transformers x Jem and the Holograms crossover announcement, the 40th anniversary “Celebration of Life” concert, and the broader SDCC 2026 exclusives context
TFormers (June 9, 2026), primary source for the full Transformers Jem and the Holograms Autobot Blaster & KP Glit, KP Sundor, and KP Rosanna set specifications including the $59.99 retail price, the 7-inch Blaster figure with Jem-inspired deco, the 20-step bot-to-boom-box transformation, the individual cassette figure transformation step counts, the 8 accessory pieces including keytar and mic, and the SDCC-only availability with later HasbroPulse.com restock
Collider / Maggie Lovitt (June 9, 2026), first-look images and additional context including the Optimus Prime and Jazz cereal box set companion SDCC exclusive
TFW2005 (June 9, 2026), primary source for the Transformers Brand Stream June 2026 announcements including the TFTM Reformatted concert featuring Cold Slither and JEM, the Age of the Primes Wave 3 lineup, and the broader SDCC 2026 exclusives slate
Hasbro 2025 SEC DEF 14A Proxy Filing, primary source for the formal “Aging Up” strategic priority language including “Expand our consumer base and drive play and collectible experiences for fans of all ages, recognizing that consumers aged 13 and above are gaining purchase share”
Hasbro Q2 2025 8-K Earnings Filing / Investing.com transcript, CEO Chris Cocks investor call quote that Magic: The Gathering Final Fantasy generated $200 million in revenue in a single day and became the best-selling MTG set in history
Deadline / Nellie Andreeva (June 8, 2026), primary source for the Amazon MGM Studios live-action Jem and the Holograms series development announcement including the Kilter Films (Lisa Joy, Jonathan Nolan) and Hasbro Entertainment partnership