The six-week campaign started today with a blind-box pouch, and builds to a $99 Charizard jacket in September. Getting the full set means using four different ordering channels.
Every KFC in Singapore became a Pokémon Go PokéStop or Gym today.
The campaign, called The Ultimate Launch, runs from August 19 through September 29 across all 71 outlets. KFC has published a map of participating locations.
It comes with a Japanese Nanban menu, staged merchandise drops, and more than 200 Trading Card Game tutorial sessions.
Which outlets got Pokémon makeovers
Five locations received full type-themed redesigns with decorations, photo spots, and decals including Mega Charizard X and Y and Mega Raichu X and Y.
NEX is Water
JEM is Fire
Kallang is Electric
Compass One is Ghost
Jurong Point is Grass
The Singapore Zoo and Sentosa outlets are excluded from merchandise redemptions entirely.
What’s available now and what comes September 9
Merchandise arrives in two waves, and each item is tied to a specific purchase.
From today: the Pokémon Reversible Everyday Blind Pouch at S$14.95 with a Japanese Nanban Zinger or Chicken Bites Box. It looks like a Poké Ball and flips inside out to reveal Pikachu, Eevee, Mew, or Snorlax. Blind box, so no picking. There is also a free sticker sheet with a breakfast meal and a Milo before 11am.
From September 9: a 23cm Poké Ball bucket at S$12.95 with a 5-piece Chicken Bucket. Pikachu and Gengar gaming chopsticks at S$15.95. Pikachu car neck pillows at S$32.95. And the Pokémon Evolution Jacket at S$99, carrying Charmander, Charmeleon, and Charizard across the back.
Prices are as listed for the campaign period and vary by qualifying purchase.
The collection requires four different ordering channels
Read the fine print together and the structure comes into focus.
The chopsticks are delivery-only, through KFC Delivery, GrabFood, or foodpanda. The car neck pillows are limited to drive-thru and extended-hours stores. The sticker sheet needs a breakfast order before 11am. The jacket needs an in-person visit to one of five specific outlets, capped at one per customer.
A completist would have to order delivery, use a drive-thru, show up before 11am, and travel to a particular restaurant. Four channels, four visits minimum, spread across six weeks.
That is not an accident. It is a frequency machine with Pikachu on it.
Watch out for the two different lists of five
Here is the practical trap, and it would cost somebody a wasted trip.
The five type-themed outlets are NEX, JEM, Kallang, Compass One, and Jurong Point. The five outlets reportedly stocking the jacket are Kallang, Jurong Point, Bedok Town Square, Causeway Point, and SCAPE.
Only two locations appear on both. Going to the Fire-themed JEM store expecting a Charizard jacket would be a reasonable assumption and a wrong one.
The jacket outlet list comes from campaign listings rather than a KFC release, so check the official campaign site before travelling.
The TCG sessions are the interesting part
Between September 12 and 20, KFC is hosting more than 200 beginner Trading Card Game tutorials across five restaurants, billed as the New Trainer Journey, with starter decks and completion rewards.
A fast-food chain running two hundred sessions to teach people a card game is a fairly aggressive piece of funnel-building for The Pokémon Company, and it costs KFC almost nothing beyond floor space.
There is also a Pikachu meet-and-greet on August 29, three sessions across three outlets.
The jacket is the piece everyone will chase, and it goes on sale three weeks from now at five stores with a one-per-person cap. Plan accordingly, or do not, and enjoy the chicken.
Article compiled and edited by Derek Gibbs (entertainment editor) and the Clownfish TV newsroom.
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Hat Tips:
Dexerto (August 19, 2026), the campaign dates, the two-wave merchandise structure, and the jacket restrictions via CNA Lifestyle
Alvinology (August 15, 2026), the type-themed outlet assignments and the Mega evolution decals
GameTrader.SG (August 2026), the jacket outlet list and the Singapore Zoo and Sentosa exclusions