Twelve crossover toys are rolling out across dozens of countries, mashing Bikini Bottom characters with the Straw Hat crew. The one market not on the list is the one where One Piece sells the most.
McDonald’s is putting SpongeBob SquarePants in Luffy‘s straw hat.
The crossover Happy Meal was announced on August 13 through the official One Piece portal, with 12 collectible toys pairing Nickelodeon’s cast against the Straw Hats. It rolls out in stages across dozens of countries starting this month.
Japan is not one of them.
The full toy lineup
Each figure fuses one character with another. The set:
SpongeBob as Luffy, plus a second SpongeBob as Gear 5 Luffy
Patrick as Zoro
Sandy as Nami
Squidward as Sanji
Gary as Chopper
Larry as Franky
Pearl as Robin
Mr. Krabs as Jinbe
Plankton as Usopp
Mrs. Puff as Big Mom
The Flying Dutchman as Blackbeard
The casting is the fun part. Gary the snail as Chopper is the obvious crowd-pleaser, and giving Plankton the Usopp slot is a joke about both characters at once.
Happy Meals in participating markets come with one toy or a book. No crossover burgers or menu items have been announced, so this is a toy promotion rather than a menu event.
Where and when it’s available
Australia and New Zealand were reportedly first, around August 18.
The US rollout has been announced for this month without a confirmed date, arriving behind the Hello Kitty Happy Meal currently running there. Canada, Hong Kong, and much of Europe are also on the list.
Country counts vary by source, ranging from 66 to more than 70. McDonald’s has not published a single consolidated list.
Why Japan matters here
One Piece is the best-selling manga in history and Japan is its home market. Toei animates it there, Shueisha publishes it there, and Japanese McDonald’s runs some of the most elaborate Happy Meal promotions in the world.
It is not getting this one.
McDonald’s has not explained the omission and there is no reason to assume anything sinister in it. Regional licensing for a two-property crossover involves separate rights holders in separate territories, and Japanese McDonald’s runs its own promotional calendar independently.
Still, a global One Piece campaign that skips Japan is a strange sentence to type.
The leak came first
Food leaker @snackolator posted the collaboration on Instagram on July 28, more than two weeks before the official announcement, with a partial lineup of seven figures. The full twelve came later.
That gap has become routine. Fast-food toy campaigns now surface through leak accounts well ahead of the press release, and the announcements land into an audience that already knows.
Popeyes is running its own One Piece tie-in, a Luffy-branded bento bundle, which turns this into a competitive beat rather than a one-off.
Somewhere in this arrangement, Mrs. Puff is Big Mom.
Article compiled and edited by Derek Gibbs (entertainment editor) and the Clownfish TV newsroom.
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Hat Tips:
ONE PIECE.com (August 13, 2026), the official announcement, the full 12-toy roster, and the market list
@snackolator on Instagram (July 28, 2026), the original leak weeks ahead of the announcement
Anime.com (August 2026), the Australia and New Zealand launch timing and the US window