Last year, Sony Animation’s 21st theatrical film The Mitchells vs The Machines was set to be released on October 23, 2020. But, as with everything else, it was to be postponed into the next year. The movie was renamed Connected. But after it was bought by Netflix earlier this year, the movie title reverted back to The Mitchells vs The Machines.
In March, Netflix announced the movie would be released on April 30th. But you may not have to wait that long to watch it. Netflix has teamed up with a theater company called Little Cinema. They specialized in an immersive theater experience, which were massive successes. When everything began to shut down last year, Little Cinema had to find a creative way to keep up with engaging with the audience, even if they were not physically there. After a week of planning and preparing, they took the immersive concept to the digital platform, which received critical acclaim from Vanity Fair. From that first digital experience, Little Cinema had developed a way to give Hollywood virtual red carpet events for new movies and specials. After things start to settle down from the pandemic, it will be interesting to see if the entertainment industry continues to use this digital platform, instead of the red carpet high profile events.
On Netflixs’ part, they hold on average 20 premiere events per month through Little Cinema. Other companies who also use Little Cinema include WarnerMedia, Paramount Pictures, and Amazon, to name a few.
On Monday afternoon, The Mitchells vs The Machines social media pages announced a special premiere event will be held on April 24th, for those who sign up for RSVP access. Spots are limited, so sign up as soon as you can if you want to see the movie before April 30th.
Hey, you're part of the family! Come hang out with us at the World Premiere event for #TheMitchellsVsTheMachines.
RSVP here: https://t.co/srpX5Jsz7c pic.twitter.com/gIXrTnBXxW
— The Mitchells vs. The Machines (@MitchellsMovie) April 19, 2021
Here is the trailer for The Mitchells vs. The Machines:
I think it looks like a fun movie, so I’m looking forward to watching it this Saturday! Will you be watching it early, or are you content enough to wait until the official release date on April 30th? Let me know!
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